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Our Purpose To develop technologies and solutions contributing to a more efficient and sustainable world. WEG is committed to creating quality products and efficient solutions. To achieve this there is continuous investment in innovation and team work. Helping people reach their goals by living the values of the company is a passion shared by everyone at WEG. Mission Continuous and sustainable growth while maintaining simplicity. WEG wishes to continue growing fast in a sustainable way. The objective is to keep a simple business structure, providing flexibility for our actions. We want to offer the best of both worlds: the capacity of a global company and availability whenever necessary. Vision Be a global reference in motors, generators, transformers and electric controls with a wide integrated offer for electrification, automation and digitalization. This is our direction: to be recognized globally as a benchmark brand for electrical machines. We will achieve this by supplying efficient, complete solutions and by building strong relationships with our customers. Values People and Environment; Team Management; Governance; Efficiency with Simplicity; Innovation and Flexibility; Leadership and Culture. Know more about WEG's values below. People and Environment We value generation of professional and personal development opportunities, human rights, diversity and the environment. We invest in solutions for reduction of carbon emissions and encourage our people to be engaged in social activities where we have our operations, with focus on health and education. Team Management We work as a team within a friendly way allowing sharing of ideas. We get together and share knowledge and skills to continuously improve our decision-making process. Governance Through a structured governance system at all levels, we promote transparency, integrity, ethics and safety in everything we do, respecting the rights of all stakeholders. Efficiency with Simplicity We encourage simplicity in our relationships and do our best to improve efficiency and competitiveness, turning our products and processes even better. We continually try to do more with less, with excellence while performing our activities. Innovation and Flexibility We invest in research, development, innovation and quality, with focus on offering efficient solutions to the market. We are continuously being resilient in order to meet our customers’ needs. Leadership and Culture We offer developing opportunities to our people allowing them to perform their job with excellence within the company’s strategy, as well as cultivating and promoting the WEG background culture. Experience and determination that turn into accomplishments Boldness, enthusiasm and commitment are characteristics common to the three men who decided to join experiences in the search for success. Werner Ricardo Voigt, Eggon João da Silva and Geraldo Werninghaus shared a dream that, with a lot of passion and work, has come true. On September 16th 1961, in the city of Jaraguá do Sul (State of Santa Catarina), an electrician, an administrator and a mechanic combined their knowledge and skills and founded Eletromotores Jaraguá. From the courage of these visionary entrepreneurs the company grew and after some time, the company name changed to WEG, in reference to the initials of the founders. A name that is recognized today as one of the largest manufacturers of electric equipment in the world. WEG initially produced electric motors, in the 1980s it started to expand its activities, making electrical and electronic parts, products for industrial automation, power and distribution transformers, liquid and powder coatings and electrical insulating varnishes. The company consolidated its position not only as a manufacturer of motors, but also as a supplier of complete industrial electrical systems. The track record of the organization, conceived by Werner, Eggon and Geraldo, is marked by success. The set of values, beliefs and ideals supported by the founders is deeply rooted in the organization and establishes the winning paths the company has followed along its history. A fearless, dynamic and grand essence is the driving force that keeps WEG working towards success.